Competitive Analysis

The simple power of a Competitive Analysis of Yellow Page Activity to highlight tendencies should never be underestimated.

Why Do You Need To Assess Your Advertising Competitiveness?

Do you already know what your competitors are spending in Yellow Page? What your competitors are doing makes all the difference in how you spend your money. Trying to outspend the competition is a costly game to play.

We offer strategic planning and recommendations based on market research and the competition's activity per book. The best coverage for the least amount of money is a common sense approach.

How To Increase Your Competitive Advantage

The key to increasing your competitive advantage is a Competitive Analysis. A book-by-book thorough analysis of your competition's activity (we compile their coverage, ad sizes and total spending) and compare the data to yours in a Spreadsheet Report Form.

This exercise will produce a clear, easy to interpret model of what has to be done to gain maximum market share and ensure a high Return on Investment.

Is Outspending The Competition In Your Best Interest?

Is matching the competitions' ads size for size and dollar for dollar, or outspending them, enough to make your phone ring? Perhaps.

However it is our responsibility to make knowledgeable assessments of the competitive situations in the client's marketing areas. These assessments in conjunction with corporate guidelines, policies and budgets are translated into recommendations.

Our priority is to ensure that our client receives the most effective and maximized value for every advertising dollar.

By designing state of the art Yellow Page ads using behaviour analysis, striking illustrations, a convincing message, and effective market assessments, Adperformance Direct, Inc. can realize substantial savings and a significant Return-On-Investment for your company thanks in part to a Competitive Analysis of your National or Regional Yellow Page Program.