A Successful Formula In Yellow Page Ad Layout Design

If you rely on Yellow Page advertising to attract customers, what is it that makes a prospective client choose one Yellow Page Ad Layout over another?

Is Yellow Page Ad Design A Waste Of Your Time? It Is More Important Than You Think.

When you advertise in Yellow Page directories you are not just buying an ad. You are buying exposure at a time when someone is ready to purchase your service.

The result from your advertising is much more dependent upon how you represent yourself than on anything the user does. The user is going to do business with somebody.

If you give your Yellow Page advertising the time and consideration it deserves, you will get your fair share of the market.

How To Increase The Number Of Phone Calls You Receive.

Our objective is to increase the number of calls to your Office, Store and Branches, at no extra cost.

Just how do we suggest doing that? Our approach is to use sharp, arresting visuals and intelligent, significant copy-writing, coupled with a strong HOOK (USP) that tells your potential customers what they will get for their money.

With this successful formula your customers will be invited to read your ad and to do business with you! Read on and find out how to accomplish this.

Understand how the use of Ad-Size, Color, Illustrations, Headline (USP) & Ad Copy affect your profitability.

Is A Bigger Yellow Page Ad Better?

It is no secret, very little happens unless your ad is seen! Buying the biggest Yellow Page Ad will not guaranty the biggest bang for your Yellow Page Advertising dollars. Your ad must still effectively communicate its intended message. However, ad size constitutes an important element in your ad's success. In fact, size accounts for 40% of the reading rate of advertising.

Is The Use Of Color In A Yellow Page Ad Worth The Investment?

Test results show that use of color in Yellow Page Ads will bring in more calls and hence more sales. Use it. Study results show the use of Process Color in a Yellow Page Ad will add 10-15% more calls, however to support the dramatic increase in price a long customer lifetime or big margins are needed for a good Return On Investment.

Illustrations

Superior ad design is the most effective way to attract attention to your business. Indeed, a picture is worth a thousand words! A powerful illustration generates reaction, either the need to acquire your services or the satisfaction of this need.

An appropriate illustration allows a potential client to identify and recognize his needs in a glance.

Studies show that using an illustration of the solution will result in a greater number of phone calls to you than an illustration of the problem.

For example, in designing a Yellow Page Ad for an Orthodontist we would use an illustration of a smiling person with straight teeth; in this case use the “after picture” rather than the before picture.

Headline (Unique Selling Proposition, USP)

On the average, five times as many people read the headlines as the body copy. It follows that unless your headline sells your product, you have wasted 90% of your money. (David Ogilvy advertising guru, New York). The Headline that works best is those which promise the reader a benefit.

Thus a USP is what you do better than the competition. Once the eye has been stopped at your ad, you have to get across some of the things that are going to make somebody call you.

The task is identifying the single most important feature of your business that sets you apart from the competition, and to state it in a Unique Selling Proposition.

A USP is also called a UVP or Unique Value Proposition.

The Advertising Copy

It is the information contained within the ad that determines the ultimate success or failure of an ad.

What do the advertising GURUS advise?
Don't tell me how GOOD you are,
Don't tell me how BIG you are,
Tell me WHY I should call you?

Trying to satisfy consumers without knowing what motivates them is like aiming at a target in total darkness. The Copy should capitalize on the buyer's psychological state of emotion at the time of purchase. The key to success is, trying to meet the consumer's needs as precisely as possible.

When it comes to yellow page ad some subscribe to the axiom “Less is more”. Studies have shown that nothing could be farther from the truth. You must State Your Similarities and Emphasize Your Differences. If someone has found your ad and is reading it, you must tell them what you can do for them.

• Don’t write an essay, no one will read it.
• Don’t overload the ad, cramming it all in is not the answer.
• If you must include all the information buy a bigger ad size.
• Make effective use of bullet points to get your message across.
• Be sure to include information to close the deal: your location(s), delivery range, hours of operation.

Follow this Yellow Page Ad Design advice and you will have a money making ad. Better yet call Adperformance Direct, Inc and let us design Yellow Page ads that will increase your rate of success, and start receiving more phone calls, more leads and more sales!